how to promote a channel on YouTube and how to make money on youtube | website for viewing earnings YouTube
The article details how to work with YouTube, but video marketing is not limited to uploading videos to this site. This is a whole complex of works that requires patience, and most importantly - experience. Therefore, if you want to seriously engage in video marketing, then we recommend contacting our agency. We provide turnkey services - from video creation to promotion.
This longrid discussion will focus on YouTube, what kind of project it is, how it is structured, what its main sections consist of, how to upload videos to YouTube and what can be done with it without leaving your page (account) on the YouTube website.Who are YouTube? And also how to make your channel on YouTube and the most delicious thing for the first time confronted with this opportunity, is earnings on YouTube.For more advanced YouTube you are interested in the question of such a concept as a YouTube affiliate program, that it is worth it to get involved with it, and if so, what are the features, how to make money on youtube along with an affiliate program. Is it possible to combine these forms of cooperation with the company?
Please contact olukawy@gmail.com or call toll-free (Vodafone subscribers) +38 099 232 77 99. We do not charge money for the consultation :)
Most people regard YouTube solely as a popular video hosting. But do not forget that this is the second most search engine in the world. YouTube currently has over a billion people in the audience, and this figure is constantly growing. According to official statistics , the number of users who start watching YouTube from the main page, as if they turned on the TV at home, has tripled over the past year. This opens up tremendous opportunities to promote your brand through video marketing . From our guide, you will learn how to promote your YouTube channel, draw attention to your videos and gain a lot of subscribers.
What videos to shoot for YouTube
There is no universal recipe for creating effective videos - it all depends on the needs of the target audience and your capabilities. Use our ideas to find the right type of video content:
- Interviews and Opinions
Interview your colleague, a famous blogger or just an expert in your field. Make a list of questions in advance. You can always interview yourself - give an opinion about a problem on camera. Make sure that your story will be interesting to the audience - you are shooting for the audience, not for yourself. Example:
- Guides and instructions
This is one of the most effective types of video content. Consider how often you yourself refer to the video instructions when looking for a solution to a particular problem. The format of the manual always depends on the type of problem being monitored. For example, if you explain how to use a program, record a screencast with a voice explanation of all actions. Think over every detail, and explain to subscribers the process of solving the problem as if they were children. Example:
- Reviews
These may be independent reviews, reviews of competitors' products, their products, and so on. Such videos play a very important role in consumer travel. ReelSEO's survey showed that 73% of consumers are more likely to purchase goods if they have a video review. The main thing - be honest and point out both the advantages and disadvantages of products. Example:
- Stories
Tell your subscribers an interesting story. Explain a phenomenon and illustrate the video with additional graphic elements. Storytelling can be extremely effective tools in the hands of a marketer. Example:
- Entertainment content
- Creative advertising
Some may say that YouTube users are already browsing enough advertising content, and it’s not worth trying their patience once again. Will anyone in their right mind look purposefully on ads on YouTube? Hardly, if this is not a super creative and viral movie. Combine the above types of content to make a promotional video that people will search for themselves. For example, recently the Internet literally blew up an advertising video from Squatty Potty, a company selling an unusual accessory for a restroom.
Our compatriots, too, are not lagging behind. The developers of the famous anti-virus launched a whole campaign in which users begin their journey with one of the commercials:
We will not waste your time talking about the fact that videos must be of very high quality in terms of content. You will find these words in every such guide. Before you even shoot a video, ask yourself two questions:
- Will this video be interesting and useful to my audience?
- Would I share these videos on social networks?
How to make and optimize the channel
The first thing you need to do if you decide to seriously take up the promotion of the channel on YouTube - its design. Attractive design inspires user confidence and, as a result, helps to get more subscribers. It may seem that this task comes down to the design of the icon and the cover, but everything is much more complicated. In this guide, we will guide you through all stages of channel optimization.
How to choose a channel icon
The channel icon serves as your “avatar” on YouTube - it is displayed not only on your channel, but also in search results, comments and a list of subscriptions. The best solution for companies or famous blogs is to use your own logo as an icon. If you conduct a personal video blog, then put your photo, which clearly shows your face. Use a high quality image with a resolution of 800x800 pixels.
How to make the channel cover
Maximum and optimal cover size is 2560x1440 pixels. Since the cover is displayed differently on different devices, in the center there is a place that will be displayed correctly everywhere. This is an area of 1546x423 pixels. Put the main content of your cover there so that users of any devices can view it without any problems.
As you can see, the main content is in a safe zone. This ensures that it will display correctly on all devices.
In addition, you can add links to your website and social media accounts to the channel cover. Hover over the cover, click on the edit button in the upper right corner and select "Edit links".
Scroll down the page and see the "Links" section. YouTube allows you to add up to 14 links to sites and social networks, but on the cover you can display no more than five:
How to create, customize and optimize playlists
- Make channel navigation more convenient
By combining themed videos into playlists, you help users navigate on your channel.
- Stimulate users to watch additional videos.
If users see that publications are linked logically and combined into a series, then you are more likely that they will not stop watching a single video.
- Organize sections on the main channel page
- Log in to the video manager in the "Creative Studio"
- Select "Playlists"
- Click on the "New playlist"
- Enter a playlist name. Be sure to include the relevant keyword phrase in the title - playlists are also indexed by YouTube and displayed in search results.
- Specify privacy settings
- Click on "create"
- Main
Correct the privacy settings, if necessary, and select the most convenient way to sort the video in the playlist.
Activate the “set as official series playlist for these videos” feature. How it works: when a user hits a video from a playlist in any way (via search or by link), a window with the next video starts to be displayed to the right of the video. In addition, when the first video ends, the next one will start playing automatically (provided that the user has auto-play enabled).
- Auto add
In this tab, you can customize the auto-add new videos in the playlist, subject to certain rules. For example, if you record “flysplays” by the famous “Solitaire”, create a rule in which each new video with the word “kerchief” in the title will automatically be added to the corresponding playlist. The same rule can be set for descriptions and tags.
- Collaborators
If you are co-writing a series of videos with someone, use this feature to give your colleagues the ability to add videos to the playlist. Just activate the slider, copy the link and send it to anyone you want to give access to the playlist.
Everything is ready to start adding new videos to the playlist. You can find them either through a search, or insert a direct link to the video you need, or choose from a list of your publications.
How to create and organize sections
Setting the appearance of your channel should not be limited only to the design and selection of the cover and logo. With the help of sections you can organize content on the channel page in a convenient and attractive form.
To enable the ability to add sections, go to the main page of your channel and find the edit button for the settings on the right under the cover and select “Navigation settings” in the menu that opens.
To enable the ability to add sections, go to the main page of your channel and find the gear button under the cover and in the opened menu activate the option “Customize the look of the“ Overview ”page”.
A small menu opens with section settings. You can choose the content, and how it will be located:
- Horizontally. The advantage of this layout is that the content looks more organized and takes up less space on the page.
- Vertically. Content organized vertically takes up more space, but for the video, the first ~ 100 characters of the description are displayed, and for playlists, a list of the first three videos.
- Video
This can be a list of the most popular, recently uploaded or liked videos, as well as live, recorded or upcoming broadcasts.
- Playlists
With this function you can add one, several or all channel playlists to the main page. In addition, if you add one or more playlists, you have the opportunity to insert a playlist from another channel. To do this, select the “One playlist” or “Multiple playlists” item in the Content menu, depending on the need. A new menu opens where you can either add your own playlist or enter someone else's URL.
- Channels
Choose this item if you want to show users a list of your subscriptions or any other channels you want to recommend.
- Actions
Here you can show viewers the recent activities that you have performed on YouTube, or your recent recordings.
On the main page of the channel you can use no more than 10 sections, so use this space sparingly. Experiment with different types of content and layouts to get better results.
How to install a channel trailer
Trailer - a video that is seen by visitors who have come to your channel, but have not subscribed to it yet. The main task of the trailer is to introduce new users to your content and encourage them to become your subscribers.
Do not choose one of your already captured videos as a trailer. Remove the new and tell what your channel is about, how often you publish content, and why people should subscribe to you. Be sure to use the call to action.
- Download the video you want to make your trailer
- Go to the channel page and make sure that you have a channel overview enabled (you should have done this before organizing sections in the last paragraph)
- On the main page, select the “For new viewers” tab and click on the “Channel Trailer” button
- Select a trailer from the list of your videos or paste a link to it. Click on the "Save" button.
- Do not make the trailer too long. Users don't know you yet, so your task is to quickly present your channel and catch their attention;
- Be sure to include a call to subscribe to your channel;
- Use more visual content - show, not tell.
How to optimize videos for YouTube
If you want to provide your videos with good positions and visibility, then they need to be properly optimized both before loading and after. Key factors in ranking YouTube videos include:
- Number of incoming video links
- Number of video embeds on third-party resources
- Number of video views
- Average video view duration
- Number of video sharing in social networks
- Video rating
In fact, there are much more factors, but YouTube, like Google, does not reveal its secrets completely.
How to optimize video before downloading
Creating a quality video is a topic for a separate series of articles, so today we will look at just two things you need to know before uploading a video to YouTube:
YouTube has an official description of the recommendations on the choice of technical parameters of the video. You can read it here .
The fact is that YouTube cannot understand the content of the video itself - the name of the video, its description, as well as the name of the downloaded file help him with this.
Many do not attach any importance to this and download files with the names MOV1234.avi, DSC1234.avi, Untitled1.mp4 and so on. Avoid this error. Include the key phrase in the file name. For example, if you upload a video guide using simple card tricks, name the file card tricks for beginners.avi . This will help YouTube understand what your video is about.
How to choose the video settings when downloading
Immediately after you start downloading the video, you will be able to configure some of the basic parameters:
- Privacy options
In most cases, leave the video in the public domain. Use other options only if you do not want to make the video public.
- Playlist
We have already talked about how to create and customize playlists on YouTube. Just add the video to the desired playlist. If you created auto-add video rules, then check if everything worked correctly.
- Category
YouTube offers one of 15 categories for each video. Choose the one that best describes your content.
- Comments
- Video embedding
Make sure that users can embed your video on third-party resources. This will not only give you additional views, but also increase the credibility of the video in terms of YouTube.
- The shoot place
Set the location for shooting video. Personalization of search results on YouTube is far from perfect, but still it is present.
- Video language
Be sure to select the video language so that YouTube can generate automatic subtitles that you can edit later.
How to write and optimize video title
The name of the video is one of the first things that users will see when they search for a video. It should be short, eye-catching and revealing the meaning of the video. Use our 10 recipes for slaughter headlines . Be sure to include keywords. Entry should be natural - neither users nor YouTube search robots will like the name stuffed with “keywords” curves.
Remember that the title should be informative. For example, if you take a review on a new gadget, then you should not indulge in literary agony when writing a headline. A simple "review on * the name of the gadget *" will be quite enough. So you not only make users understand what your video is about, but also use the key phrase in a natural way.
How to write and optimize video description
The limit on the length of the description to the video on YouTube is 5000 characters. Use this space wisely and remember that the longer your descriptions, the better.
Use the most important keywords at the very beginning of the description - this will make it easier for YouTube to understand the content of the video. The first few sentences in general are extremely important, since they will be used to create snippets in:
- Google (first 100 characters)
- YouTube (first 125 characters)
- VKontakte, Facebook, Twitter and other social networks
In addition, when a user opens a video, YouTube does not display the full description, but only the first 157 characters. To view the rest, you must click the "More" button. Give special attention to this fragment of the description - it must catch visitors, force them to fully watch the video and read the description. Remember how you write a description for articles on your blog? Use the same rules here.
If the video is short, then write the full transcript - decoding the audio track. So you tell YouTube the whole point of your video, as well as get additional views thanks to low-frequency and ultra-low-frequency key phrases in the transcript.
If the video is long, use timestamps. Noticed how we navigate large articles? There is a similar feature on YouTube that you can use for any video without having any special knowledge. Just mark the necessary moments of the video in the format of hour: minute: second, and they will automatically turn into clickable links. Thus, users can immediately jump to the video of interest.
How to set default video download settings
If you are seriously going to do the promotion of the channel on YouTube, and will upload a lot of videos, then be sure to pay attention to this item. You can set the default download settings for all downloaded videos - categories, description, tags and everything else that has already been listed above. To set the default settings, go to Creative Studio, select the Channel menu, and click on the Video Download item.
- Links to your pages on social networks
Do not forget to use the call to subscribe to them - this is a good way to bring traffic from YouTube to other social networks.
- Link to subscribe to your channel
On YouTube you can get a link to subscribe to your channel. It can be inserted into the email, messages, in the description of your video, in the video itself. This is a very effective way to increase the number of subscribers.
There are two types of subscription links to your feed. The first can be used if your channel has a good reputation, has already collected 100 subscribers, and you have got yourself a unique URL:
Use the second one if you do not have a unique URL. You will need your channel ID. To find it, open your feed and copy the last part of the link highlighted in the screenshot. This is your ID.
- Description of your channel
How to make video icon
For channels with a good reputation, YouTube allows you to use unique video thumbnails. What is it for:
- The icons that YouTube itself offers are just three randomly selected frames from the video. In most cases, they look unattractive.
- Well-designed video icons hook users and provide you with additional views. If your icon stands out among the rest on the output page, then users are more likely to click on it, even if your video is far from the first position.
- With your own icons, you can create a unique channel style.
To install your icon, go to the video manager, select the video you need and click on the “Custom icon” button.
The best resolution for the icon is 1280x720 pixels, and the file size should not exceed 2MB. Select the desired image and wait for about 10 minutes - the update of the icon takes some time.
- Use faces
People tend to make eye contact when they see other people’s eyes or eyes. Use this feature to attract the attention of users. Put the face of the main character video on your icon.
- Design your own icon template
For example, on the right, place the face, below the inscription, and on the left an attractive image. So you not only simplify your life, but also create your own unique style. Use different playlist templates to provide your subscribers with even greater comfort.
- Experiment with colors
Use bright, eye-catching colors for video icons. Take into account the habits of your target audience. For beauty bloggers, icons in soft colors are well suited, and for a network marketer who sells membership in a financial pyramid, more aggressive ones.
- Add some text
The text on the video icon does not give you any SEO benefits, but it may well attract the attention of users. In addition, this is a great opportunity to go beyond the 100 character limit for a video title.
- Intrigue / open the veil of secrecy
Use these two opposing techniques to gain the attention of users. Make them burn with impatience to find out what is happening in the video, or how it will end.
To find inspiration, look at the top blogger channels. Most of them have a unique icon for each video, and together they form a unique style.
How to create and optimize subtitles
Creating subtitles for video is a time-consuming process. But if you want to get the most out of video optimization, this is a necessary stage. As with the file name, the subtitles help YouTube understand what the video is about. Be sure to include key phrases in the subtitles - you can rephrase the speech in the video. There is nothing wrong with this, and many video bloggers use this tactic. The main rule - the entry should be natural. Read on to learn how to create YouTube subtitles.
With built-in speech recognition technology, YouTube automatically creates subtitles for each video, provided you specify its language when downloading. In some cases, YouTube will not be able to create automatic subtitles - for example, if the video is too long.
You have probably already seen this technology in action. Sometimes the subtitles are correct, and sometimes they make such mistakes that users either want to cry or laugh.
You can correct this situation. Go to YouTube, select the desired video and click on the "CC" button below it.
After that, the video manager will open. To the right of the video itself there will be a list of available subtitles. If the video is in Russian, select "Russian (automatically)".
To the right of the video a window will open with the subtitles themselves. Scroll down and click on the "Edit" button. This will enter the subtitle edit mode.
After that you can edit the subtitles at your discretion. Just click on the required line and make all the necessary changes in the top window. Remember to include a few key phrases.
After you finish editing, YouTube will create a new subtitle file. All you have to do is to go to the automatic subtitles viewing screen and turn them off.
How to use tags
The main objective of the tags is to help YouTube understand the search algorithms in order to provide users with the best quality of search results. Remember a few important rules when writing tags for a new video:
- Tags must be relevant
Write tags as if you were explaining to a friend the meaning of a video with individual words and phrases. For example, for a video about corporate blogging, you can write the following tags: internet marketing, content marketing, blog, blogging.
- Place the most important tags at the beginning.
- Use as many tags as possible.
YouTube will not punish you for re-optimizing in this case. The limit on the length of all tags is 500 characters. Try to use them all to provide video maximum search visibility.
- Steal someone else's tags ... some of them
Take a look at what tags your colleagues and competitors place under the video. Copy them and put to one of your next videos. This is a good way to promote it to a block of similar videos on the right side of the screen.
In 2012, the ability to view tags to any video disappeared on YouTube. However, this is still possible. Open the video you need and use the option to view the source code of the page provided by your browser. In Chrome, you can do this using the Ctrl + U hotkeys. Next, use the page search function. For most browsers, it is invoked with the keyboard shortcut Ctrl + F. Enter the word keywords in the search box . You should get two format results:
Tags can serve not only to make it easier for people to find your content, but also to change the video format. The following tags allow you to change video display settings:
- yt: quality = high - videos with this tag will automatically play in HD quality;
- yt: crop = 16: 9 - scales the video to 16: 9 format (the standard format for all videos on YouTube) and removes the black fields around it;
- yt: stretch = 16: 9 - converts video with an erroneous aspect ratio to 16: 9;
- yt: stretch = 4: 3 - converts video with an erroneous aspect ratio to 4: 3;
- yt: crop = off - cancels cropping and restores cropped areas;
- yt: cc = on - automatically starts the subtitles for this video.
The video is too small and surrounded by black margins. Let's try to use the tag yt: crop = 16: 9. To do this, go to the video manager, look for the required publication and click "Edit":
The tag scaled video up to 16: 9 format and removed black margins. However, using this tag is not always the best option. It just brings the video in such a way that it completely occupies the player window. In some cases, this may lead to the fact that part of the video will be placed outside the frame.
Consider the action mechanism of the tag yt: stretch = 16: 9. Unlike yt: crop = 16: 9, it does not just bring the video closer, but changes the aspect ratio. Use this tag if the video was originally shot in 16: 9 format, but for some reason (for example, if you incorrectly indicated the aspect ratio before sending the video to the render) it turned out to be 4: 3.
The same rules also work for the yt: stretch = 4: 3 tag. If the original recording was made in 4: 3 format, but was later converted to widescreen, the video will look stretched horizontally. Use the yt: stretch = 4: 3 tag to fix this.
Be sure to watch the following video, even if you do not speak English - it clearly shows the mechanism of action of all tags:
How to use screensavers
Earlier on YouTube you could add annotations to the video — links to other videos, to your website, and so on. From May 2, 2017 new annotations can not be added, the old ones are working as before. Instead, YouTube introduced the ability to create finite screensavers. How it looked before:
To redirect the viewer to other videos, we had to add these videos manually during editing, and then annotate them. In general, not everyone could cope with this without having enough skills to work with a video editor. Now you can create screensavers in two clicks. Here's what it looks like now:
- Go to the "Creative Studio";
- Find the necessary video in the list and click "Edit";
- Select the “Screen Savers and Annotations” tab:
To get started, set when the screensaver should start by dragging the slider from the bottom. Screensaver can not be done:
- later than 20 seconds before the end of the video;
- earlier than after 20 seconds at the beginning of the video;
- less than 5 seconds long.
Time to add screen saver elements. YouTube allows you to add up to 4 items, the following types are available:
You can add or choose the video yourself, or display the newest one, or entrust YouTube to choose the most for each specific user. Playlist can be added only in the first case.
You can add a link to another channel. For example, on your additional or other, if you want to advertise or thank someone.
How to use feature "Recommended content"
Use the Recommended Content feature to encourage viewers to watch additional videos on your channel. Go to the Creative Studio - Channel - Recommended Content and click on the "Promotion Content" button.
Choose one of two options: promotion of the last downloaded video, or promotion of a specific video or playlist. Consider the first option as an example.
Specify when the link to the recommended video should appear: at a certain moment of the video, or at its end. Activate the Optimize feature so that YouTube automatically adjusts the show based on the behavior of those who have already watched the video before.
How to use the feature "Corporate Identity"
YouTube gives you the opportunity to add your channel logo to all videos. To do this, go to the video manager and select "Corporate Identity" in the menu. After that, upload the logo. The best is to use a resolution of 800x800. File size should not exceed 1 MB. In many manuals, you will see recommendations to install a logo in .PNG format with a transparent background, however, we advise you to adjust to each specific case. For example, in most of our videos, the logo with a transparent background does not attract attention and merges with the background, so we use an image in .JPG format.
After you upload a logo, set when it should be displayed: throughout the entire video, at the end or at a certain moment to the end.
Ignore the logo preview when loading. In most cases, it will be much smaller. Compare the proportions of the video and the logo on the preview in the screenshot above and the same proportions in the video itself after saving the changes:
Besides the fact that you give your video a corporate identity, the logo has another advantage - if a person is not subscribed to your channel, then when you hover the cursor on this logo, the “Subscribe” button will appear.
Finally
Today we have reviewed the main points of promotion on YouTube, but the work is not limited to what is written in the manual. We’ll soon look at more specific YouTube features and features that you can use to make your channel effective. But remember that the universal recipe for success does not exist. In many ways, it all depends on what kind of video you will shoot, as well as on the interests of your audience.
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